The challenge for this project was to create a marketing door hanger for our client to promote their business. Jourdan Curry Agency wanted to create an awareness campaign for their firm to one, let the neighborhood know who they are and where they are located, and two, let the community know what products and services they offer.

Once we understood what our client wanted to achieve, we started brainstorming. One thing we recommended to include was photos of Jourdan and her staff. Since they wanted to make a good first impression on the community we recommended including themselves so that a prospective client would have a friendly face to see when visiting their office. We setup a photo shoot and took some photos of them all to incorporate into the design. We worked on language and maximized all the space on the door hanger itself. We wanted there to a balance of positive and negative space, all while encapsulating an eye catching design. 

The end result was an eye catching promotional door hanger that achieved two things. It let the community know who they are and where they are located, as well as informing them about service they may be in need of or need a quote for. By adding in photos of Jourdan and her staff it helps soften the first visit all while letting clients know they are in the right place. The door hangers were disseminated on a rotating schedule across several months, and in residential and business areas.