When it came to ROVI, the company was a year into business when we came aboard. They were starting out with a limited budget, and they had a form of branding in place, but not on a broad scope. Initially we came on board to provide assistance with whatever design projects were needed, and helping out on the social media front. We soon started to develop more robust branding, utilizing shape and color to create emphasis. As the company grew and needs changed, it turned into more of a social awareness campaign to build hype around the product. They started a mobile marketing team that was going to different shows and showing the product to prospective buyers/patients. We created swag/promotional products as a take away for their customers and to give them a way to remember them. 

We looked at the current branding and looked at how we could improve upon it. They were set with the logo, so we looked at deign elements that would add some pop and could be used through out the branding. We ended up with a few variations that can be used on different projects and for different needs. We then broke down the website and wanted to make it more robust and have better organization and usability. We started with a new platform and built the site from the ground up. The result was a cleaner look and more optimized site. In the later stages of the projects we let our creativity loose, and came up with a series of illustrations that could be used as swag items for giveaways. We did a series of stickers that took elements of their core brand, as well as come up with an alternative logo for their street team project. That logo would be later used on giveaway items such as t-shirts and water bottles.

Our end result was a complete branding system that was implemented across all products. The new elements now tied together the overall branding, website, promotional materials, as well as photo and video projects. When the new design was unveiled it had a strong embrace from their industry. The street team saw a lot of strong response at the trade shows they exhibited at and it created a lot of buzz around their product. While the branding overhaul is complete, we are constantly adding to their vault of design assets and projects.